July 20, 2011
The world’s largest health club, Fitness First, true to its “Real People, Real Results” motto, partnered with ABS-CBN to support its hit reality program The Biggest Loser Pinoy Edition whose contenders are seeking to change their lives through improved health and fitness.
To this end, Fitness First set up a satellite gym, with its world-class standard equipment, within The Biggest Loser Pinoy Edition camp for the contestants, who have been following a rigorous training and nutrition plan to achieve their life-transforming weight-loss goals.
“Committed to a fitter Philippines, Fitness First partnered with The Biggest Loser Pinoy Edition to continue to inspire Filipinos to first set then really go for that goal to change their lives through fitness,” said Fitness First Country Manager Mark Ellis. “The real-life success stories of Fitness First members and past Biggest Loser contestants have already shown us that nothing is impossible if you stick to a plan and push yourself a little bit more. This certainly aligns with our ‘Real People, Real Results’ motto for motivating Filipinos and making that connection between improved fitness and better performance in everything else in our lives.”
The satellite gym for the contestants abides by the same world class Fitness First standards. That consistency is how Fitness First strives to feel like ‘second home’ and to make every member feel that they count even as it has grown to over 1.4 million members in over 540 clubs worldwide with over 50,000 members in the Philippines. Ellis said, “As The Biggest Loser contestants’ stories show, it is no longer just about helping people lose weight. It’s about changing lives. Working with them and Fitness First members to achieve whatever motivates them—that’s the business that we’re in.”
The Biggest Loser Pinoy Edition airs weekdays at ABS-CBN Primetime Bida. To learn more about Fitness First, visit www.fitnessfirst.com.ph.
About Fitness First
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 21 countries. In the Philippines alone, there are 18 Fitness First clubs with over 50,000 members