Book Launching: Undaunted (THE LOPEZES 1800-2010) by Raul Rodrigo

Rockwell Tent, Makati City

November 22, 2010

Undaunted was originally a musical shown earlier this year in celebration of Mr. Oscar M. Lopez’ 80th birthday celebration. Now it’s a thick hardcover photo book that depicts the life of the Lopezes ancestry which was written by their family historian, Raul Rodrigo.

The book launch sports a Filipiniana theme where the guests were taken to a quick time travel from the early 1800’s and back by an excerpt of the Undaunted musicale. As the singers sang the story of the book, photos from the book’s pages were flashed at the background which heightened the experience of being there at those period. It was definitely a treat! I have never seen artistry portrayed like that.

After the musical, Mr. Oscar M. Lopez, graced the audience with his speech which focused mainly on how the Lopezes stood through tough times and how the legacy was carried on from one generation to the next.
Apparantly, the Lopezes legacy is simple; do business in service of the Filipino families and thus ABS-CBN’s famous tagline, KAPAMILYA.

 Oscar M. Lopez, Chairman Emeritus of Lopez Group of Companies

The Lopezes show cased talent with two of their members who played violin – a father- daughter tandem.

The Undaunted book launch did not only showed the pages of a book but also a glimpse of how the Lopezes value the legacies that were passed on from their ancestors and that no Lopez family member was ever left behind.

I’ve seen how humble the honorable OSCAR LOPEZ, who eagerly posed for a photo opp for the bloggers present during the event.

I will forever treasure these photos! I was really amazed at how approachable and humble OML was. He was never tired in giving us his smile 🙂

Of course the night wouldn’t be complete without a photo opp with Undaunted’s author, Raul Rodrigo who was shy and I guess not accustomed to attention.

It was a very light and inspiring book launch and I wish the core values that the Lopezes carry will resonate to all Filipino families.

Watch out for the addition of Undaunted on Lopez Museum and Library. In the meantime, visit their website here to get more information.

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