Being an SEO practitioner for the past 5 years, I’ve used several 3rd party software to track, measure & analyze SEO efforts from clients I have worked with. SEOmoz is one of the most capable and reliable service that I have ever used.
Here’s a very useful and helpful post from their Moz blog.
It cleverly and clearly plotted a cheat sheet for SEO based on the recent black and white invasion from Google.
Click here to read more of their SEO goodies.